Bus Travel Willingness under the Condition of Bus Information

In-depth analysis of influencing mechanism of bus information on the residents travel mode choice is the theoretical basis of rational planning of urban bus travel information environment ,which has important significance for ur-ban traffic management and congestion mitigation .Based on the theory of planned behavior ,at the basis of three basic variables of behavior attitude ,subjective norm ,perceived behavioral control in the theory of planned behavior ,variables of transit information ,personal attributes and travel experience are added to improve the theory of planned behavior .An improved theory of planned behavior is used to build a bus travel willingness model under the condition of bus Informa-tion .With the Nanjing residents as research object ,a structural equation model is used to verify the survey data in order to determine the interaction between various factors and their impact on the willingness of bus travel .The results show that the bus information has significant and positive impact on bus travel variables of attitude ,subjective norm and per-ceived behavioral control with the influencing coefficients of 0 .533 ,0 .451 and 0 .576 respectively ,and that the bus infor-mation has indirect influence on bus travel willingness and the total effect is 0 .92 ,which shows that high quality of the in-formation can improve the appeal of bus and enhance bus travel willingness of residents .