Relationship Between Price and Share Rate of Light Railway:A Case Study of Luogang Light Railway

This paper uses multinomial Logit model theory of utility maximization to study the attractions of light rail to passengers under different pricing strategies .Based on the large-scale resident trip survey in Luogang District ,pa-rameters in the model are calibrated .Furthermore ,the occupation rates of four trip modes including car ,electric bicycle , normal public traffic and light rail are analyzed and compared .Finally ,the share rates of various traffic modes under dif-ferent ticket pricing policies are confirmed .